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We’ve been in the motorcycle business since 2008 when a young person that didn’t know any better, decided he was equipped to run a BMW Motorcycle dealership in San Francisco. Since then we’ve experienced many high’s and low’s but our love for motorcycles remains strong as ever. Over the years we’ve grown from one, single-line dealership to three dealerships that represent five (maybe six) brands in two states. But let’s back up a bit, because if you’re reading this you may actually be interested in learning a bit more about SoSo Cycles and why we have such a dumb name.
So in 2008, we started selling BMW Motorcycles in SF. Did that for a long stretch and then took on the challenge of selling BMW’s in a second location, Walnut Creek, CA. The Walnut Creek spot was pretty small So we moved the operation to a larger facility in Concord, CA in 2018. Things were going well in California when in 2019 a new opportunity popped up in Tacoma, Washington. Washington was a LITTLE outside our wheelhouse but we figured ‘how different can it be?’
Thankfully, when we took over South Sound Motorcycles in the fall of 2019, we inherited an amazing crew of knowledgeable, passionate motorcyclists that know how to keep things running right. Even when COVID blew up in the spring of 2020, our team in Tacoma hunkered down, masked up and kept crushing it. But as the months of the pandemic wore on and we wondered why everything continued to kinda suck; a deep desire to flip the harsh reality of 2020 on its head set in. So we made up SoSo Cycles… See? If you turn ‘2020’ upside down it looks like ‘5050’. And ‘5050’, as anyone who remembers the thrilling days of ‘pager code’ knows that ‘5050’ can be read as SoSo. So that’s amazing and confirms that we’re very corny. NICE!
Oh and it’s also probably worth mentioning that that when we acquired ‘South Sound Motorcycles’, The Boss just couldn’t deal with such a long name. Because ya’ know he’s kinda lazy, So he thought shortening ‘South Sound Motorcycles’ to ‘SoSo Cycles’ would save him a lot of time when firing off internal emails. Seems to be working alright now because he sends many emails
If that wasn’t enough of an explanation, we’ll also add that we’re not big on self promotion. Instead we aim to get you with the sneaky excellence. Like when we call you back when we say we’re gonna you call back, CRAZY STUFF! So yeah, we know ‘SoSo’ makes people think we’re mediocre or ‘just okay’ and all that but we hope you’ll come down and hang with us a bit to find out what we’re really all about.
All the silly name stuff aside, motorcycles are supposed to be fun and we’re here to help! If you’re considering a motorcycle for the first time or are looking to add another chapter to a lifetime on two wheels, we’re here for you. We’re not the fastest, we’re not the baddest, we’re not the biggest or the fanciest. And we like it like that.
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This is easily done by calling us or visiting us at the dealership.